How do you sell a $400 blender?

In the style of the old laundry detergent and vacuum cleaner commercials, BlendTec takes an innovative approach to marketing its blenders. Through a collection of videos identified as safe or not-safe for trying at home, BlendTec plays on our inner desires for destruction, by blending everything from light bulbs to children's toys. Amidst the hype surrounding Apple's release of the iPhone, they even blended one of the expensive devices - including a slow-motion replay of it being torn apart. The videos are well produced, simple and effective. They don't try to sell their product, they only try to answer the question, "will if blend?" The blender sells itself.

My favorite ad campaign

More detail on the German job search website ad campaign I referenced a while back. I really like ads that play on real life objects, to me it shows an extra level of creativity and carries a greater impact.

The decline of the record industry

Some seven years later, the record labels are finally getting the message that their business models are outdated. That's what happens when you don't listen to your customers. Suing your customers doesn't help much either.

Another excellent marketing effort!

It's simple, straightforward, creative, I love it!