Google Zeitgeist

Google released their summary of the most popular searches for 2006. Number one is Bebo, which I had never heard of but it is apparently a new social networking site. Number two is MySpace... also a social networking site. Number four is MetaCafe which is apparently an alternative to YouTube. Number seven is a generic search for Video which is likely looking for YouTube. And numbers six and ten are Wiki related. So some 50% of the top 10 Google searches for 2006 are related to user created content and social networking. Any guesses as to where marketers might want to focus their attention in the coming year?