How do you sell a $400 blender?

In the style of the old laundry detergent and vacuum cleaner commercials, BlendTec takes an innovative approach to marketing its blenders. Through a collection of videos identified as safe or not-safe for trying at home, BlendTec plays on our inner desires for destruction, by blending everything from light bulbs to children's toys. Amidst the hype surrounding Apple's release of the iPhone, they even blended one of the expensive devices - including a slow-motion replay of it being torn apart. The videos are well produced, simple and effective. They don't try to sell their product, they only try to answer the question, "will if blend?" The blender sells itself.