Marketing with illusions
This is a neat campaign for the Red Cross. Apparently people think it's so cool they take pictures of it. How many marketers wish people would take pictures of their ads to show friends? This idea is similar to something I saw a couple years ago where people were making desktop photos for their computers with similar illusions. It's an incredibly simple idea but also very effective. In the case of the Red Cross it serves also as a bit of a wakeup call... that these things really could happen, and they will be the organization there to help if it does.
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I'm a Disaster Action Team member for our local Red Cross... it would be a wake-up call for us to see the town flooded or a raging inferno on the hillsides. I don't know if you saw the CPR ad on coolhunter (lady at the bottom of an escalator) but I sent a screenshot of that one to our chapter's exec. Thanks, Carl
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