Online Treasure Hunt for Dominos

An online scavenger hunt that leads consumers to the chance to buy high priced tech items on Ebay for $9.99 was created to promote a $9.99 pizza deal for Dominos pizza. It is one of the recent campaigns Dominos has been using to improve their reach to online markets. Said a spokesman, "Online is becoming a bigger part of our marketing arsenal, Much of our core target audience is online and prefers to get information that way." A company that gets it... I love it!