Old media not dying

Imagine that... old media isn't on its deathbed afterall. Like the printing of books, there are uses that make sense, and uses that don't anymore. Companies have a tendency to do something and optimize it to dig every penny out of it that they can, all the while paying no attention to our culture and trends. When things change, they are caught by surprise and react by trying to use the law to save their outdated business model. If they built the idea of change into their business process, they could adapt with the trends and always remain a viable business. Car manufacturers, music and movie companies, television and radio stations, it's happening across major segments of our economy, but also the most entrenched segments. Ever so slowly, they will come around to the idea, or maybe they will simply go out of business. Either way, the line from Jekyll & Hyde applies, "..the only thing constant, is change.."