Consumers Willing to Disclose Information

I spoke a few posts ago about my desire for more relevant ads online. While the best targeting of online ads is currently done based on the context of your actions on a site, demographics are also highly useful either instead of or ideally in addition to the context. According to a survey of 1,100 people, 57% were willing to provide demographic information in exchange for a more personalized online experience. 34% said they would be willing to allow sites to track their clicks and purchases. (I hate to tell them, but it's too late on the latter point. Click tracking happens already, though not necessarily in a way that is linked to you personally.)