Nike Van Experience

Yesterday, I wrote about a marketing effort that doesn't look like marketing. Here is another example. Nike is traveling the country with a van full of its sneakers for people to try out. One of the key elements is that the Nike rep is not allowed to sell the shoes, it's intended only to let people experience the brand. This makes a lot of sense to me. I know I am increasingly resistant to anything that might appear to be a sales pitch. As consumers, we know the game, and we're less interested in playing it these days.